Chicago, February 16, 2009—The Gynecologic Cancer Foundation (GCF) announces that Mike Burg has been selected by the GCF Board of Directors as the 2008 Public Service Award recipient. This award was presented on February 5, 2009 at the Society of Gynecologic Oncologists 40th Annual Meeting on Women’s Cancer in San Antonio, TX.
In 1997, GCF presented its first Public Service Award to Larry King. Each year thereafter another individual or groups of individuals who directly impact gynecologic cancer awareness have received this award.
Mike Burg, this year’s recipient, founded Edge Marketing & Management, Inc. a Charlotte, North Carolina-based entertainment, sports marketing and production enterprise, in 1996. This followed an award-winning career in sports television.
However, his 2001 diagnosis of Hodgkin’s disease turned his focus to creating a cancer-free world.
In 2007, he created Frosted Pink, Putting Women’s Cancer on Ice which featured leading ice skaters, and Hollywood personalities and singers. GCF was invited to one of four not-for-profit partners for the event that aired on ABC on Sunday, October 14, 2007. Building on its success and taking advantage of the excitement about gymnastics generated by the 2008 Summer Olympics in Beijing, Frosted Pink with a Twist aired on ABC on October 12, 2008.
During the past two years, Mr. Burg has made it possible for GCF to reach an audience of over 13 million viewers and 100 million total media impressions. GCF also has received over $35,000 to date as a result of Frosted Pink
GCF thanks Mike Burg for his contribution to gynecologic cancer awareness.
The Gynecologic Cancer Foundation (GCF) is the foundation of the Society of Gynecologic Oncologists (SGO). GCF’s mission, in concert with SGO, is to support research, education and public awareness of gynecologic cancer prevention, early diagnosis and proper treatment. GCF advances this mission by increasing public funding to aid in the development and implementation of programs to meet these goals.